Workshop: SGS Social Media Committee Presents: Harnessing the Power of Social Media in Gynecological Medicine - Live Only

Sunday, June 27, 2021 | 1:30 pm - 4:30 pm PT
SGS Social Media Committee Chair: Amy Park, MD
Workshop Faculty: Jocelyn Fitzgerald, MD, Mireille Truong, MD, Olga Muldoon, MD, Courtney Fox, MD, Emily Barnard DO, Jovana Tavcar MD, Linda Yang MD, Christine Foley MD, Olivia Chang MD, Kelly Wright MD, Laura Homewood, MD

Agenda

1:30 pm – 1:35 pm    
Introduction
Amy Park, MD

1:35 pm – 1:50 pm
Essentials and Goals of Your Social Media Presence
Linda Yang, MD

1:50 pm – 2:05 pm
Measurable Metrics to Assess Your Impact
Jocelyn Fitzgerald, MD

2:05 pm – 2:20 pm
Professional Implications
Courtney Fox, MD, Emily Barnard, MD

2:20 pm – 2:35 pm
Typical institutional Social Media Policies: Avoiding Pitfalls in Practice
Olga Muldoon, MD

2:35 pm – 2:50 pm
Education & Recruitment: Program Branding
Christine Foley, MD, Olivia Chang, MD, Jovana Tavcar, MD                                                                                                

2:50 pm – 3:05 pm
Q&A

3:05 pm – 3:20 pm
Interactive Tables (All):

• How to Create Twitter & Instagram Profiles, Tweet, Create vs. Optimize Your Bio
• Twitter vs. Instagram; - Finding Groups, Creating Stories, Movements
• How to Make a Tweetorial, Poll

3:20 pm – 3:35 pm
Break

3:35 pm – 3:55 pm
Debate: To Engage or Not to Engage
Jocelyn Fitzgerald, MD, Kelly Wright, MD, Mireille Truong, MD

3:55 pm – 4:10 pm
Personal Branding
Kelly Wright, MD, Laura Homewood, MD

4:10 pm – 4:25 pm
Reputation Management
Amy Park, MD