FEATURED PROGRAMMING

Panel Discussion | Understanding, Managing and Benefiting From Your e-Presence
Moderator: Patrick Culligan, MD | Panelists: Drs. Heather Schueppert, Peter Lotze, and Burt Kann
Thursday, July 10 | 8:20 pm to 9:00 pm

Heather Schueppert is a classically trained brand strategist and communication specialist with 25 years of marketing experience. She is the Chief Marketing Officer for Unified Women’s Healthcare, where she is responsible for the development, protection and growth of the Unified brand, external marketing initiatives and internal communications. As part of her strategic contribution to drive the company’s Mission forward, she provides her expertise to the 450+ private practices across the medical affiliate network, and supports Unified’s initiatives to expand its services across the United States.

Before her role at Unified, Heather was the President of Evolution Strategy for 15 years, and specialized in branding, marketing and communications primarily for the healthcare industry. She led the strategy and implementation of more than 30 national, regional and local brand launches with the last eight dedicated to the growth of private medical practices. In addition, she was on the Management Team for the U.S. Women’s Health Alliance, helping it grow its membership from 25 to more than 70 Member Groups in just two years.

Heather began her marketing career at advertising firm, Leo Burnett, U.S.A., where she became a national project launch specialist for Pfizer, Eli Lilly and Company, Searle and Hallmark. She holds a Bachelor of Arts in English and Communications from the University of Illinois, Urbana, and was a guest lecturer on the Institute for Shipboard Education’s Semester at Sea collegiate program in Fall 2018.